#A11Y and How to Sell it to a Client

We all have heard the term #A11Y and know we should be doing something about it, but how and why? In this talk I explain the reason why it is so vital for all working it the field of WordPress to ensure their output is accessible. But more importantly I explain how to sell this to potential clients, and why it is so vital for them to invest in #A11Y.
From the theoretical stuff, like the Social Model of Disability, through to the statistics around the financial clout of the disabled community and how often this group#s spending power is ignored, this talk will be a light-hearted yet informative journey through the whys and wherefores of #A11Y.
I will be referring to GVT and Click Away Pound Stats, as well as formal disability awareness training but applying all to the world of WordPress.