The Importance of Information Architecture: How to Organise Content to Improve User Experience

The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

This helps you answer user’s four most important questions when they arrive at a website:

  1. Am I in the right place?
  2. Do they have what I am looking for?
  3. Do they have anything better (if this isn’t what I want)?
  4. What do I do now?

After this talk you’ve learned what content should be on your website and how you should structure it.

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