Migrating Content is Like Moving House: How Did We End Up with all this Stuff? And where does it all go now?

Content is King, right? But alongside shiny new designs, new features and technical challenges, content barely gets a second glance. Much like when you move house, migrating your content seems easy enough until the deadline is looming and you’ve got no choice but to grab everything at random before it gets left behind.

Where do all the boxes go, and how do they get there? Do you even know what they all are? What order do they go back together in? And why do you still have that poster from the 90s? Moving house, and Migrating content, is all about planning, mapping and making a specific list and sticking to it. It’s also about knowing when to abandon everything and start afresh. Having migrated dozens of sites well, and dozens of sites badly, I’ll show you how to keep things on track, how to plan for success, and how to cope with failure.

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